Heading 1 - Describes the Whole Page
Generate easy to read, scannable text – short sentences and paragraphs. Users generally don’t read Web content word-for-word so make sure your content is written to be scanned. Instead of using the phrase “click here” for links, use a more accurate link description. Consider your target audience when creating content and be sure your content is geared for their interests.
Heading 2 - Use Meaningful Headlines
Use simple word choice. Users don’t like to read complex wording on the Web. Users are looking to get to the information they want as quickly as they can. The fewer distractions in the way the better.
- Lists draw the eye to the important information.
- Make sure images serve a purpose.
- Refrain from using images for the sake of filling up a page.
- Resize large images before uploading them.
Heading 3 - Keep Your Headlines Short
Make sure your content is continually being updated. Give your users the impression that you are an active association. Also, updating content causes search engines to re-index your page leading to higher page rankings.
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Steve Krug, a web usability expert, has this to say about content, "Get rid of half the words on each page, then get rid of half of what's left."
The Georgia Solar Energy Association, comprised of leading experts in solar manufacturing and installation, academia, finance, and the law is leading the effort in Georgia to promote the economic and environmental benefits of solar energy through education, advocacy and industry support.